Let's talk about the subject of duplication. Top business leaders in our industry have incredible duplication and are masters at it. This is one of the reasons why they have such a deep down line. Duplication is the system you have in place to share with your down line and help them recruit others to their teams. You know when duplication is working because your team grows before your eyes. Easy right? Not always.
Have you verbally vomited about your opportunity to someone? Have you been so excited about the possibility of your business for the person sitting before you that you forget to stop talking? This type of approach turns people off and also makes it seem that your job is something that is too complicated for them to do. This is why duplication is so crucial to a successful network marketing business. You are teaching your prospect how to do the business from the very first meeting!
Your presentation to a prospect should be something that is simple and easy to understand. It should include third party validation about your opportunity. Show her materials your company provides such as a short video, or slide presentation. You are no longer the person disseminating the information to her. Your company is. She is getting third party validation on what your company offers. It creates a break from you and focuses her on another presentation form. If you do all the talking, all the demonstrating and all the presenting, you have probably lost your prospect. Have you fallen into this category? I sure have!
This technique is also easily duplicatable! While your prospect is watching your company video, she is thinking to herself, "Yeah, I can show my friends a video. This isn't too hard. I can do this." And that is the outcome you are hoping for!
Network marketing can be made easier for you, your downline and your prospect by the use of simple duplication. Don't over think it. Keep it simple.
Go get 'em network marketers!
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